BrandscalingPurpose → Profit → Purpose

Updated: 3 February 2026 · Effective: 3 February 2026

Terms of Service

Brandscaling — the rules governing your use of the Brandscaling app and services.

1. Introduction & Agreement

These Terms of Service (“Terms”) govern your access to and use of the Brandscaling application (the “App”) and related services provided by Brand Scaling Ltd. (“Brandscaling,” “we,” “us,” or “our”). By downloading, accessing, or using the App, you agree to be bound by these Terms. If you do not agree, you must not use the App.

2. About Brandscaling’s Service

Brandscaling is a Decision Intelligence and Collaboration ecosystem for entrepreneurs. The App provides access to the E-DNA assessment, educational pathways, interactive workbooks, and AI-guided mentorship tools. Brandscaling is an educational and developmental platform, not a regulated professional service.

3. Eligibility

You must be at least 18 years old and legally capable of entering into a binding agreement to use the App.

4. Account Registration

To access certain features, you must create an account. You agree to provide accurate information, maintain the confidentiality of your login credentials, and accept responsibility for all activity under your account.

You can delete your account from within the App (Settings → Delete Account) or by visiting brandscaling.co.uk/delete-account.

5. Data Protection and Privacy

Your use of the App is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal information. By using the App, you acknowledge that you have read and understood our Privacy Policy.

6. E-DNA and Decision Intelligence Disclaimer

The E-DNA and decision intelligence frameworks are for entrepreneurial growth and support. E-DNA is not:

You remain solely responsible for all business decisions, actions, and outcomes.

7. AI Mentor Terms

The App includes two AI mentors (AI-Architect and AI-Alchemist) that provide strategic decision-support. They are not a substitute for regulated professional services (legal, medical, or financial advice). Users remain responsible for all decisions and outcomes.

8. Acceptable Use Rules

You agree not to:

We reserve the right to investigate and take action for violations.

9. Intellectual Property

All content, frameworks, and materials provided through the App are owned by Brandscaling or its licensors. You are granted a limited, personal, non-transferable licence to use the App for your own entrepreneurial development. You may not reproduce, resell, or distribute Brandscaling materials without written permission.

10. Third-Party Services

The App may rely on third-party services (AI providers, cloud hosting, analytics). Your use of such services may be subject to their own terms. Brandscaling is not responsible for the availability or performance of third-party services.

11. Payments, Subscriptions, and Refunds

All purchases, including subscriptions and AI Mentor Credits, are processed through the relevant app store’s in-app purchase system.

Subscriptions

Subscriptions automatically renew unless cancelled in accordance with the relevant store’s policies. You can manage and cancel subscriptions in your store account settings. The subscription fee will be charged to your store account upon confirmation of purchase.

AI Mentor Credits

AI Mentor Credits are consumed when using AI mentor features. Unused credits expire 12 months after the date of purchase. All purchases are non-transferable.

Refunds

All purchases are non-refundable except as required by applicable law. Refund approval is determined solely by the relevant app store according to their policies.

12. User Content

You retain ownership of content you submit (workbook responses, AI mentor conversations). By submitting content, you grant Brandscaling a licence to use, process, and analyse your content to:

You may opt out of having your content used for AI training in the App’s settings.

13. Data Export and Portability

You may request an export of your personal data and workbook entries in accordance with our Privacy Policy and UK GDPR.

14. Service Availability

We may update, modify, suspend, or discontinue the App or any feature at any time. We will provide at least 30 days’ notice for the discontinuation of any core features where feasible.

15. Disclaimer of Warranties

THE APP IS PROVIDED ‘AS IS’ AND ‘AS AVAILABLE’ WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

16. Termination

We may suspend or terminate your access if you violate these Terms. You may terminate your account at any time. Upon termination, your personal data will be deleted in accordance with our Privacy Policy.

17. Limitation of Liability

To the fullest extent permitted by law, Brandscaling’s total liability to you shall not exceed the amount you have paid to Brandscaling in the 12 months preceding the claim. Nothing limits liability for death or injury caused by negligence, fraud, or liability that cannot be excluded under UK law.

18. Indemnity

You agree to indemnify Brandscaling against claims arising from your misuse of the App or violation of these Terms.

19. Dispute Resolution

If you have a complaint, contact us first at info@brandscaling.co.uk. We will attempt informal resolution within 30 days. Payment disputes relating to app store purchases must be directed to the relevant app store.

20. Governing Law

These Terms are governed by the laws of England and Wales, and you agree to the exclusive jurisdiction of the courts of England and Wales.

21. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

22. Entire Agreement

These Terms constitute the entire agreement between you and Brandscaling and supersede all prior agreements.

23. Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign our rights and obligations under these Terms without restriction.

24. Changes to Terms

We may update these Terms periodically. We will notify you of material changes via in-app notification or email. Continued use of the App after such notice constitutes acceptance of the new Terms.

25. Contact Information

Brand Scaling Ltd.
35 Wycome Road
Birmingham, UK

Email: info@brandscaling.co.uk

Website: brandscaling.co.uk